“Charleston is just a great place to do business,” Shoemaker said. Now, Shoemaker is working to expand beyond that market and says that, luckily, Charleston is a great place to be no matter what kind of business you’re in. The company got its start in Atlanta, and also spent some of its early days in Richmond, Va., before settling in Charleston.Ĭharleston was a great selection for the company to target their ideal demographic: teens and 20-somethings in the surf and skate market. We are in the process of relaunching to reach other segments and different markets and niches that aren’t just within surf and skate.”įounded in 2012, Nectar Sunglasses was born from the vision and drive of Sean Holmes, current executive vice president and COO. “I’m a little over a month into it, and it’s been very exciting,” said Shoemaker, who officially began as CEO in April of this year. While the company originally carved its niche in the surf and skate market, Nectar’s new CEO and president Andy Shoemaker is working on broadening its scope. Not all sunglasses are created equal, though, and Charleston-based Nectar Sunglasses is making a name for itself in terms of quality and social responsibility. Now that summer is heating up, you may find yourself in the market for a new pair of shades.
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